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Brian Solis
Founder and President
Brian Solis founded FutureWorks, Inc. with the goal of building
a communication bridge between the rapidly evolving world
of high technology, the technical needs of consumers and
businesses, and their channels for learning about new solutions.
In February 1999, Solis assembled a like-minded team of
tech-savvy PR professionals to package and deliver real world
solutions to leading journalists and opinion makers. Solis
believes that building market "presence" and "mind share" is
the most important way to help clients grow and meet their
own business objectives. Solis maintains a high standard
of excellence and always raises the bar for delivering results.
Not driven by fame or large retainers, only impacting the
bottom-line for his clients, Solis and FutureWorks have built
valuable relationships with "in-the-know" analysts and journalists
who cover high-technology markets.
New PR:
Brian Solis has been one of the visionaries helping to integrate
and leverage the reach of the Web and new media into
day-to-day PR. Today, he is also one of the leaders
helping to align PR with social media and search engine optimization
(SEO). He is the co-founder of Social Media Club (www.socialmediaclub.org),
sits on several boards to organize events dedicated to advancing
PR and online technologies, and contributes articles and
podcasts on the subjects of PR, social media, SEO, and blogger
relations to many industry magazines, newsletters and blogs.
Role:
Solis sets the guiding vision for the entire organization,
applying his experience and his creative PR instincts to
make sure FutureWorks clients maximize their return from
their investment. He directs all account managers, taking
a hands-on approach with day-to-day PR and client relations.
He directs and develops all key PR strategies, vision, and
initiatives to ensure a higher level of success for FW clients.
As the architect of FutureWorks' team-conscious spirit, Brian
empowers his employees to develop and hone their own skills
and abilities and encourages balance between autonomy and
accountability in the pursuit of excellence.
Career Snapshot:
Brian started his marketing career at Dodge and Mansfield
in 1991, an advertising/ PR firm in Ventura, California.
His enthusiasm for learning and implementing technology products
earned him a unique ability to translate technical advantages
into valuable and practical application stories - instead
of just parroting engineering "tech-speak." As a result,
he became a resource to a growing number of technology companies
as well as a trusted, dependable source for journalists and
analysts - a unique accomplishment for any PR professional.
Solis held a series of executive marketing/PR positions on
both the agency and company sides. Prior to founding FW,
Solis held the position of Director at The Benjamin Group,
a top Silicon Valley PR agency which was later acquired by
Weber Shandwick.
Client Roster:
Brian has worked with hundreds of companies at all stages
of their growth in high technology, from infrastructure start-ups,
to established consumer product companies entering the public
arena, to some of the top enterprise technology companies
in the world. His unique insight and dedication to delivering
results have positioned FutureWorks as one of the industry's
most regarded, tech-savvy PR agencies. Some clients have
included Alcatel, Dataproducts, eCommerial.com, Fujitsu,
Act, Microtune, Ricoh, WebSideStory, NetApplications, Snap
Server, Wireless Knowledge, and Xircom.
"Now, more than ever, technology companies need a competitive
edge. They need to be heard amidst the clamor and confusion
of the marketplace. In today's volatile environment, an intelligent,
well-crafted PR campaign can make the difference between
prominence and oblivion. We are the communication bridge
that will carry your company's message into the media and
out to the ultimate customer."
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