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- Created
and cultivated new market for "intelligent, software-enabled
cameras"
- Built
awareness for first-ever imaging OS through solutions
campaign
- Communicated
applications, not technology
- Secured
over 250 clips in 1998 with trade, business and technology
publications positioning Digita as defacto imaging standard
- Developed
aggressive coop marketing strategies for OEM partners
including Kodak and Minolta
- Designed
alternative programs to leverage partnerships including
launch events in Japan and North America and a Broadcast.com
Web cast
- Created
consumer pull for Digita by nurturing influencer relationships
and by spearheading partner review program
If Digita evolves into the standard OS for digital cameras
and other imaging products (such as printers and televisions)
consumers will benefit from increased functionality and
ease of use, not to mention lower prices. The expected
increased sales volume could benefit the entire digital
imaging industry."
—Bruce Brown, PC Magazine
- ".
. . the new Digita software from FlashPoint Technology
transforms cameras into miniature PCs. These cameras have
a Windows-like menu on the LCD, rudimentary programs for
cropping or adjusting contrast and color hues, and can
connect to Web pages."
—Otis Port, BusinessWeek
- "If
you haven't heard from or about FlashPoint, you should."
—Jonathan Pepper, Digital
Focus
- "FlashPoint's
Digita operating system is positioned to become the standard
user interface for future digital cameras, as well as
printers, photo kiosks, and other related devices."
—David MacNeill, Digital Camera Magazine
- "The
most noteworthy COS (camera operating system) is being
developed by FlashPoint Technology".
—John C. Dvorak, PC Magazine
- "If
the folks at FlashPoint Technology have their way, the
next generation of digital imaging devices will circumvent
the desktop, acting more like computers than add-ons."
—Joe Nickell, Wired Magazine
- "There
are numerous advantages to having an operating environment
such as Digita when using a digital camera. Since it provides
an 'open architecture' environment, it makes it possible
and economically feasible for third-party developers to
add camera functionality such as special effects, overlays,
graphics, text and a host of other image enhancements
and modifications."
—Ron Eggars, Petersen's
Digital Photo
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